The current 2013 Acura RLX commercial is a "luxury" in its own right. Who wouldn't want everything luxurious? I don't know what I was more impressed with: the luxurious sheets, towels, or those raw brown sugar cubes he so luxuriously dunked into his cup of Joe. The one thing that was subtlely omitted was the presense of other "luxurious" people in this dude's "luxurious" life. Maybe because relationships are not always luxurious. In fact, personal relationships with any depth (marriages, kids, lasting friendships) require a lot of time in the trenches and even on one's knees. But then, portraying relationships in this way probably wouldn't sell many Acuras.