In 1993 the tiny hamlet of Ismay, Montana changed its name to Joe (i.e. Hall of Fame quarterback.) When the residents (all 22 of them) decided to go back to its original name, they at least got a new firestation from the sale of artifacts bearing the "Joe, MT" name. My hope is that no other community in the "Big Sky Country" (Montana) isn't impressed enough to consider a name change (i.e. Kalispell to Hannah.) Let's keep the "Treasure State" a treasure and not a gag for MTV.